purple mask

tone + brighten + hydrate
$20

Bye bye brass. This reviving purple hair mask brightens, hydrates and softens while toning yellow hues. Designed to reduce brassiness in natural or color-treated blonde, grey and silver hair tones.

Benefits

Verb Benefit - hydrate Verb Benefit - soften Verb Benefit - tone

How to Use

After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.

Size:
Quantity:

type CurlyCurly

type FineFine

type KinkyKinky

type StraightStraight

type ThickThick

type WavyWavy

Follow up with a few pumps of Ghost Oil™ after rinsing to seal in moisture and prep for styling.

Paraben Free

Gluten Free

No Harmful Sulfates

Pro-vitamin B5 hydrates, smoothes and adds vibrancy to dull strands while providing hair with a natural boost of body
Sunflower seed extract contains fatty acids that deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading
Violet pigment cancels out yellow, brassy tones
Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture

Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Açaí) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, CI 60730 (Ext. Violet 2), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool

Quote

"The pigmented formula softens your hair and brightens up your color whether you're blonde, gray, or a silver fox."

- Allure

Before & After

FAQs

Absolutely. This mask is designed to tone yellow hues and reduce unwanted brassiness for any blonde!
Basic color theory tells us that purple hues cancel out yellow ones because they reside on opposite sides of the color wheel. The same concept applies to the semi-permanent violet pigment in Purple Mask when applied to yellow, brassy hair. Essentially, Purple Mask deposits a small amount of violet pigment into hair — which counteracts warm, brassy tones to keep blondes bright.
For sure. In fact, a purple mask will also help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments to touch-up blonde, silver or grey highlights.
Although Purple Mask contains purple pigment, it does not contain permanent dye or bleach so it will not lift/change the color of your hair completely. However, if the mask is left on for an extended period of time, it may result in a lavender tint. If this occurs, just wash out your hair with any of our shampoos.
We would suggest using it once a week (or whenever you're getting a little brassy) to keep your blonde looking fresh and vibrant.

meet purple mask

A hydrating mask that neutralizes
brassiness in color-treated hair,
blonde, grey and silver hair tones.

A hydrating mask that
neutralizes brassiness
in color-treated hair,
blonde, grey and silver
hair tones.

LEARN MORE

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