How to Use
After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.
No Harmful Sulfates
PETA Certified Cruelty-Free
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, Acid Violet 43 (CI 60730), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool
It's important to know that sometimes our ingredient lists may change or vary, but they'll always be free of parabens, gluten and harmful sulfates. Please refer to the ingredient list on your product packaging as the most up to date list.
"The pigmented formula softens your hair and brightens up your color whether you're blonde, gray, or a silver fox."
Absolutely. This mask is designed to tone yellow hues and reduce unwanted brassiness for any blonde!
Basic color theory tells us that purple hues cancel out yellow ones because they reside on opposite sides of the color wheel. The same concept applies to the semi-permanent violet pigment in Purple Mask when applied to yellow, brassy hair. Essentially, Purple Mask deposits a small amount of violet pigment into hair — which counteracts warm, brassy tones to keep blondes bright.
For sure. In fact, a purple mask will also help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments to touch-up blonde, silver or grey highlights.
Although Purple Mask contains purple pigment, it does not contain permanent dye or bleach so it will not lift/change the color of your hair completely. However, if the mask is left on for an extended period of time, it may result in a lavender tint. If this occurs, just wash out your hair with any of our shampoos.
We would suggest using it once a week (or whenever you're getting a little brassy) to keep your blonde looking fresh and vibrant.