keep cool kit

Tone + Hydrate + Detangle + Defrizz
$40 $59
Keep your blonde looking brighter for longer with this hydrating, brass-busting combo. We also included our limited-edition travel mirror because it's cute.

Benefits

Verb Benefit - vegan Verb Benefit - brighten Verb Benefit - condition Verb Benefit - tone

How to Use

Purple Mask: After shampooing, work formula through damp hair. Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.

Leave-In Mist: Mist throughout damp hair. Comb and style as usual.

type CurlyCurly

type FineFine

type KinkyKinky

type StraightStraight

type ThickThick

type WavyWavy

Brass being a bit stubborn? Try applying Purple Mask to dry hair instead of damp hair. Let it sit for 7 minutes, rinse and style as usual.

Paraben Free

Gluten Free

No Harmful Sulfates

Vegan

Not Tested On Animals

Green tea extract packed with antioxidants that prevent free radical damage and help protect the scalp and hair from environmental stress
Pro-vitamin B5 hydrates, smoothes and adds vibrancy to dull strands while providing hair with a natural boost of body
Sunflower seed extract contains fatty acids that deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading
Violet pigment cancels out yellow, brassy tones
Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture

Purple Mask: Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, Acid Violet 43 (CI 60730), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool

Leave-In Mist: Aqua/Water/Eau, Cetearyl Alcohol, Argania Spinosa (Argan) Kernel Oil, Bambusa Vulgaris (Bamboo) Extract, Moringa Oleifera Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, Amodimethicone, Quaternium-91, Parfum/Fragrance, Tocopherol, Polyacrylate-1 Crosspolymer, Phenyl Trimethicone, Glycerin, Disodium EDTA, Cetrimonium methosulfate, Citric Acid, Tribehenin, Trideceth-12, Butylene Glycol, Iodopropynyl Butylcarbamate, Potassium Sorbate, Cetrimonium Chloride, Sodium Benzoate, Phenoxyethanol, Benzalkonium Chloride, Benzyl Alcohol, DMDM Hydantoin, Benzyl Cinnamate, Benzyl Salicylate, Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Hydroxyisohexyl 3-cyclohexene Carboxaldehyde, Alpha-isomethyl Ionone

It's important to know that sometimes our ingredient lists may change or vary, but they'll always be free of parabens, gluten and harmful sulfates. Please refer to the ingredient list on your product packaging as the most up to date list.

Quote

"The pigmented [Purple Mask] formula softens your hair and brightens up your color whether you're blonde, gray, or a silver fox."

- Allure

FAQs

Basic color theory tells us that purple hues cancel out yellow ones because they reside on opposite sides of the color wheel. The same concept applies to the semi-permanent violet pigment in Purple Mask when applied to yellow, brassy hair. Essentially, Purple Mask deposits a small amount of violet pigment into hair — which counteracts warm, brassy tones to keep blondes bright.
Absolutely. This mask is designed to tone yellow hues and reduce unwanted brassiness for any blonde!
Definitely not. If you have fine hair, we recommend starting with a spritz or two at your ends and then working up the hair shaft. With this product, less is more!
The choice is yours. Apply to semi-damp hair to detangle unruly strands or reform curls and coils. Spray on dry hair to minimize frizz and smooth flyaways.

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