NEW!
bonding collection

a shampoo + mask clinically proven to repair bonds and strengthen strands

shop now

NEW!
bonding collection

clinically proven to strengthen strands

shop now

only good stuff

No parabens. No gluten.
No harmful sulfates.


SHOP NOW

don’t just take our word for it, take theirs

who we are

We're a team of millennial women making the best shampoo at the best price for people like us (and our plus ones, friends, family and kids).

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