FREE BEIGE SCRUNCHIE ON ORDERS $60+
weightless formulas for fine hair

a weightless shampoo

a weightless conditioner

a weightless hair oil

a styling primer to protect hair from heat

a lightweight conditioning mask

a medium hold hairspray

a lightly exfoliating scalp serum

a lightweight conditioning spray

a weightless air-drying styling cream


your choice full-size duo


your choice jumbo duos

the best hydrating hair products to smooth, soften and restore dry hair

a hydrating shampoo

a hydrating conditioner


a rich, hydrating hair oil

an intensely hydrating hair mask

a hydrating leave-in conditioner

a hydration-boosting styling cream

a lively + vibrant fragrance

your choice full-size duo

your choice jumbo duos


hydrate bestsellers

a 3-piece kit of hydrate bestsellers

visibly thicken + reduce signs of shedding

a lightweight, densifying hair serum

a density-boosting shampoo


fuller by nature
a collection of volumizing hair products that add body and lift to flat hair

a lightweight volumizing shampoo

a lightweight volumizing conditioner

a lightweight volume spray

a volumizing texture spray

your choice full-size duo

your choice jumbo duos


get va-va-voom volume
from cleansing to styling — curly hair products that deliver

a curl-loving shampoo

a curl-loving conditioner

a lightweight foaming gel

a curl-loving conditioning cream

a curl mask for bouncy curls

your choice full-size duo

your choice jumbo duos


curl collection faves
shampoo and mask that repair + strengthen damaged hair

a bond-repairing conditioning mask

a bond-repairing shampoo

blonde-enhancing go-tos
rich formulas for thick to coarse hair

a shine-boosting shampoo

a shine-boosting conditioner

a shine-boosting spray

your choice full-size duo

your choice jumbo duos


high-shine glossy favorites
enhance cool tones for light hair

a shampoo to enhance cool tones


a leave-in mist that enhances cool tones

blonde-enhancing go-tos
dry shampoos with only the good stuff
formulas for all hair colors and types

a dry shampoo for dark or light hair

a dry shampoo powder for all hair types

your go-to style extenders

a weightless hair oil


a lightweight conditioning mask

a hydrating leave-in conditioner

an intensely hydrating hair mask

a lightly exfoliating scalp serum

a bond-repairing conditioning mask

a leave-in mist that enhances cool tones

a rich, hydrating hair oil

a lightweight, densifying hair serum

a curl mask for bouncy curls


a lightweight heat protection spray

a weightless hair oil

a lightweight foaming gel

a curl-loving conditioning cream

a styling primer to protect hair from heat

a volumizing texture spray

a hydrating leave-in conditioner

a dry shampoo for dark or light hair

a lightweight spray for beachy waves

a medium hold hairspray

a lightweight volume spray

a shine-boosting spray

a dry shampoo powder for all hair types

a lightweight conditioning spray

a weightless air-drying styling cream

a matte texture clay

a leave-in mist that enhances cool tones

a semi-shine texturizer

a rich, hydrating hair oil

a frizz-fighting smoothing spray

a strong finishing hairspray

your choice full-size duo

your choice jumbo duos


curl collection faves

an on-the-go bestselling stylers kit

a 3-piece kit of hydrate bestsellers


blonde-enhancing go-tos

everything for the "everything" shower

high-shine glossy favorites

fuller by nature

your getaway hair bff



hydrate collection stars

hydrate bestsellers


get va-va-voom volume

your go-to style extenders

for the smooth (hair) operator