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a line of stylist-inspired products that helps you:
1. create hairstyles that are authentically you (an action)
2. develop your individuality (an occurrence)
3. be your most confident self (a state of being)
our story began in 2011 in austin, tx at birds barbershop salons with a quest to deliver clean, cruelty-free, and affordable salon-quality hair products.
more than a decade later, our mission remains the same – to celebrate individuality and create a lasting, positive impact among our hair-loving community – because every great story needs a verb®.
we celebrate the beauty of inclusivity and are committed to empowering everyone to achieve their hair goals with effective products that deliver your best hair days. whether you’re seeking to enhance, transform, or maintain your hair, our comprehensive range of products provides the perfect solution for all hair types, textures and needs.
hair plays a critical role in confidence and overall well-being. it’s just one of the reasons why every verb® product is formulated to be professional quality and is clinically tested and proven to deliver real results you can count on. putting you in control to be your best every day.
we infuse delight in every moment of your hair journey. it’s easy to find exactly what you need with benefit-driven collections and products with straightforward names. each collection features mood-lifting fragrances to create a sensory experience you can enjoy throughout your day. our products deliver exceptional results and great hair brings happiness.
our dedication to sustainability drives every aspect of our business, from the ingredients we select to the packaging we use. we carefully source natural, eco-friendly ingredients that are both effective and gentle on the planet. to reduce waste and promote a circular economy, we’ve reduced our use of virgin plastic and all bottles are now made with post-consumer recycled materials.