great hair with no filter.
, real people.
there's a verb for you.
born in austin.
raised in new
york.
we keep it
real: real products,
real results, real
people,
no
retouching. just
great
hair
with
no filters.




Our story began in 2011 and more
than a
decade later we still have one
commitment,
making the best hair care
at one simple
price for you and us– and
our plus ones,
family, friends and kids. In
Austin we say
y’all and we mean it.
All hair types, all hair
needs,
there’s a Verb for you.
great hair should
always
start
and
end with great
care.
our products are
loved by
stylists
and made
with
only good stuff.