a pro-grade violet pigment infused shampoo that cleanses, neutralizes brassy hues and enhances cool tones in blonde, highlighted, gray and silver hair.
reduces brassiness by 24%*
*proven results in a third-party testing lab
ingredients
pro-grade violet pigment cancels out yellow and brassy tones
açaI extract this purple superfruit is high in antioxidants which help to nourish the hair
additional details
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan
how to use
massage into wet hair, lather well and rinse.
follow with verb® purple mask. use as needed.
key ingredients
pro-grade violet pigment
açaI extract
*proven results in a third-party testing lab
unretouched
why we love it
cleanses
tones
brightens blondes
how to use:
massage into wet hair, lather well and rinse.
follow with verb® purple mask. use as needed.
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