purple shampoo

Tone + Brighten + Cleanse

Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair.

Reduces brassiness by 24% after just one use.*

*on average, in a third party lab setting on 10 tresses after one use of Purple Shampoo alone.


Verb Benefit - brighten Verb Benefit - cleanse Verb Benefit - tone Verb Benefit - vegan

How to Use

Application: Massage into wet hair, lather well and rinse. Follow with Verb® Purple Mask. Use as needed.

type StraightStraight

type WavyWavy

type CurlyCurly

type CoilyCoily

type FineFine

type ThickThick

Pair with Purple Mask for twice the toning for a better, bright(er) blonde. Apply Purple Shampoo evenly throughout hair from roots to ends. This will ensure consistent coverage and even toning.

Paraben Free

Gluten Free

No Harmful Sulfates


PETA Certified Cruelty-Free

Coconut Fatty Acids easily absorbed by hair, helps to hydrate and nourish
Violet pigment cancels out yellow, brassy tones
Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture

Verb® Purple Shampoo: Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

It's important to know that sometimes our ingredient lists may change or vary, but they'll always be free of parabens, gluten and harmful sulfates. Please refer to the ingredient list on your product packaging as the most up to date list.


You can use purple shampoo in place of your regular shampoo or 2-3 times a week whenever you feel your blonde needs a boost.

Both! The mask and shampoo work well together for your best blonde yet.

Absolutely. This shampoo is designed to tone yellow hues and reduce unwanted brassiness for any blonde.

Purple shampoo deposits a small amount of professional grade violet pigment into hair — which counteracts warm, brassy tones to keep your blonde bright.

Definitely. Purple shampoo will help minimize brassiness and enhance cool tones so you can stretch out the time between color appointments or highlight touch ups.

The product was formulated to not stain but we do recommend rinsing thoroughly both your hair and any surface the product comes in contact with to avoid possible staining.

purple shampoo brighten up tone up purple shampoo brighten up tone up

purple shampoo

brighten up, tone up

brighten up, tone up

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