curl shampoo

Mild + Cleanse + Smooth + Color Safe
a curl-loving shampoo that gently cleanses waves, curls and coils while enhancing curl manageability and definition.


Verb Benefit - cleanse Verb Benefit - defrizz Verb Benefit - nourish

How to Use

massage into wet hair, lather and rinse well.

follow with verb® curl conditioner.

type StraightStraight

type WavyWavy

type CurlyCurly

type CoilyCoily

type FineFine

type ThickThick

 clinically proven to increase curl retention*
• clinically proven to reduce frizz by 84%*

*proven results in a third-party testing lab when using the full verb curl collection

Paraben Free

Gluten Free

No Harmful Sulfates

PETA Certified Cruelty-Free

Castor oil helps add rich moisture to hair.
Cold-pressed Jojoba Oil helps moisturize hair and protects against dryness and breakage.
SunflowerCurl™ complex a unique blend of oils from all parts of the sunflower that helps nourish, detangle and define curly hair.

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Sorbitol, Lauryl Betaine, Glycol Distearate, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Hippophae Rhamnoides Fruit Oil, Helianthus Annuus (Sunflower) Oil, Helianthus Annuus Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Maltodextrin/VP Copolymer, Mannitol, PVP, Panthenol, PEG-150 Distearate, PEG-12 Dimethicone, PEG-12 Allyl Ether, Sorbeth-230 Tetraoleate, Silicone Quaternium-16/Glycidoxy Dimethicone Crosspolymer, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Amodimethicone, Xanthan Gum, Glycerin, Ethylhexylglycerin, Parfum/Fragrance, Decyl Glucoside, Citric Acid, Isopropyl Alcohol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Trideceth-12, Undeceth-11, Undeceth-5, Sodium Chloride, Sorbitan Laurate, Sodium Citrate, Fumaric Acid, Propylene Glycol, Butylene Glycol, Sodium Acetate, Gluconolactone, Calcium Gluconate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Limonene, Linalool. VCS02-L23

It's important to know that sometimes our ingredient lists may change or vary, but they'll always be free of parabens, gluten and harmful sulfates. Please refer to the ingredient list on your product packaging as the most up to date list.

Before & After


our curl shampoo is now powered by our unique sunflowercurl™ complex, castor oil and jojoba oil, and leads to better frizz reduction!
while our original curl formulas are great, we made improvements to the formula and texture of some curl products that we think you’ll love! check out faqs of individual products below to learn more.
Nourishing formulas Nourishing formulas

curl collection

Nourishing formulas
designed to hydrate and
define waves, curls and coils.

Nourishing formulas
designed to hydrate
and define waves,
curls and coils.


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