Verb purple shampoo
"This creates a very icy look but doesn’t make your hair/scalp purple which is really nice. Perfect for cutting out brass works best when you use it 3x a week."
FREE VERB TOTE + DELUXE FRIZZ DEFENSE SMOOTHING SPRAY ON ORDERS $60+
a pro-grade violet pigment-infused shampoo that neutralizes brassy hues and enhances cool tones in blonde, grey and silver hair.
ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.
















clinically
proven results

how to use
Overall rating: 4.757265 / 5 from 585 reviews.
The purple shampoo is praised for its ability to neutralize brassy hues and enhance cool tones in blonde, grey, and silver hair. Customers appreciate its pleasant scent, cruelty-free formula, and the clean, healthy feeling it leaves on hair. While some customers are satisfied with the results, others have mixed opinions about its effectiveness in neutralizing brassy tones.
Review topics: ["size","ingredients","results","smells","quality","color","feeling","problem","fragrance","value","texture","price","residue","consistency","formula","buy","look","bottle","hair","difference","oil","softness","boost","works","shampoo","tones","blonde","verb","lather","brassiness"].
"This creates a very icy look but doesn’t make your hair/scalp purple which is really nice. Perfect for cutting out brass works best when you use it 3x a week."
"I used Oribe Silverati for over a decade, and about a month ago, I received samples of Verb's Purple Shampoo and Conditioner. I am no longer an Oribe gal. Your purple shampoo and conditioner leave my silver hair LITERALLY sparkling. My hair is soft and bouncy, and looks amazing. Even my husband noticed, which is saying something. I love this purple shampoo and conditioner!"
"My blonde hair has never looked brighter! I love it, and it smells wonderful!"
"This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down"
"This is the best purple shampoo I have ever used, really makes my grays noticeably shinier"
"I like this shampoo way more than others I’ve used. My hair doesn’t feel dry afterwards and I feel like it gets rid of the yellow better than others I’ve used. Definitely pair with the mask. It’s changed my life."
"This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!"
"I love these products. They have re boosted my curly graying hair."
"I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!"
"I really like verb! My only suggestion is to have a pump to get the product out easier."