boucles

curly hair types need moisture to stay soft, but also definition to keep its shape. products with a good mix of hydration and hold to fight frizz without feeling heavy will keep curls looking their best.

the best products for curly hair work with your texture, not against it. you’ll want to look for hydrating and nourishing formulas to keep hair soft, defined and frizz-free—like our curl collection!

the right curly hair routine makes all the difference. we recommend starting with curl shampoo and conditioner to cleanse and detangle. apply the curl defining mask for deep hydration, then style with curl cream for softness or curl foaming gel to help provide hold and frizz control.