hydrater

dry hair can be caused by heat styling, color treatments, chemical processes or just not getting enough moisture. look for products that hydrate and deeply nourish—like our hydrate shampoo, conditioner, leave-in or hair mask. these are made to help replenish softness, shine and manageability without weighing your hair down.

your hair’s dry ends need extra moisture and special care. start by trimming regularly and avoiding high heat, then use targeted moisture. our hydrate oil is great at helping to seal in hydration and smooth frizz. pair it with the hydrate leave-in conditioner for extra softness, especially if they’re feeling brittle or rough.

along with hydrating hair products, minimizing heat, washing less often and deep conditioning weekly are great ways to take care of dry hair. next, look into understanding your hair’s density and porosity, which can affect how your hair absorbs and holds moisture.