Meet Purple Mask
Introducing
Purple Mask
Introducing
Purple Mask
Introducing
Purple Mask
bye bye brass
A hydrating mask that reduces
brassiness in color-treated blonde,
grey and silver hair tones.
bye bye brass
A hydrating mask that reduces
brassiness in color-treated blonde,
grey and silver hair tones.
how it works
Neutralizes blonde, grey
and silver hair tones
Basic color theory tells us that purple
hues cancel out yellow ones because
they reside on opposite sides of the
color wheel. The same concept applies
to the semi-permanent pigment in
Purple Mask when applied to yellow,
brassy tones.
Brightens and enhances color
Pro-vitamin B5 works to add
shine and dimension to highlights
and color-treated hair.
Deep conditions and hydrates
The antioxidant-rich formula protects
fragile strands and provides ultimate
moisture for added softness.
KEY INGREDIENT SPOTLIGHT
açaà extract
Packed with antioxidants that
work to protect strands from
environmental stressors and
color fading.
Packed with antioxidants that work
to protect strands from environmental
stressors and color fading.
Rich in proteins, healthy fats
and vitamins that aid in ultimate
moisture retention.
Rich in proteins, healthy fats and vitamins
that aid in ultimate moisture retention.
Contains zinc and folic acid that
help promote scalp health and
strengthen hair from the root.
Contains zinc and folic acid that help
promote scalp health and strengthen hair
from the root.
before & after
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from the pros
Name
Daniel Mora @danielmbeauty
Salon
Union Salon South
What do you like most about Purple Mask?
If used correctly, it can help maintain hair between salon visits.
Pro-tip for maintaining blonde, grey and silver hair tones?
Use cool water when shampooing, heat protectant and low-temperature settings while using hot tools.
Why is it important to use a purple mask?
It keeps your color looking fresh. Being mindful of not overusing the mask is also important; it can dull out your blonde.
Name
Elise Melnick @hairbyELM
Salon
Salon Republic Suites in Encino
What do you like most about Purple Mask
The Purple Mask is a two-in-one for me. I get to tone my blonde but also give it great hydration and shine.
What’s your fav Verb product to cocktail Purple Mask with?
After I use the mask, I love to use Ghost Oil on towel-dried hair. It’s a great way to seal the cuticle and prep for styling.
How does a purple mask work?
There is always underlying warmth when you lift hair with lightener, so when it reaches pale yellow, you need something with a violet undertone to help combat the warmth.
Name
Caroline Guiney @caroline.anythingbutbasic
Salon
Generation Blonde Salon
Pro-tip for maintaining blonde, grey and silver hair tones?
Wait 48 hours before washing your hair after a toning appointment, wash with cool water and use low heat.
How does a purple mask work?
The purple pigment in the mask neutralizes any unwanted warmth, therefore giving you a brighter, more lustrous blonde.
Why is it important to use a purple mask?
It’s great to use to maintain your color between salon visits. Unlike purple shampoos, the mask is acidic, meaning you will get a smoother, less frizzy and moisturized finish.
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