brighten up, tone up
brighten up,
tone up
bestselling Purple Mask
just got a new best friend
Reduces brassiness by
24%
after just one use*
*On average, in a third party lab setting on 10 tresses
after one use of Purple Shampoo alone.
purple shampoo
purple shampoo
A purple toning shampoo formulated with
pro-grade violet pigment and açaí extract,
to cleanse and brighten while toning brassy
yellow hues in blonde, grey and silver hair.
A purple toning shampoo formulated with
pro-grade violet pigment and açaí extract,
to cleanse and brighten while toning brassy
yellow hues in blonde, grey and silver hair.
A purple toning shampoo formulated
with pro-grade violet pigment and
açaí extract, to cleanse and brighten
while toning brassy yellow hues in
blonde, grey and silver hair.
how it works
1. Massage into wet hair,
lather well and rinse.
2. Follow with Purple Mask.
3. Use as needed.
key ingredients
Helps cancel out yellow,
brassy tones
Helps cancel out yellow,
brassy tones
Easily absorbed by
hair, helps to hydrate
and nourish
Easily absorbed by
hair, helps to hydrate
and nourish
Helps add shine and
moisture to hair
Helps add shine and
moisture to hair
The purple superfruit
is rich in antioxidants
which help provide
extra moisture
The purple superfruit is rich
in antioxidants which help
provide extra moisture
brighten up,
tone up
purple shampoo