brighten up, tone up brighten up, tone up

brighten up,
tone up

bestselling Purple Mask
just got a new best friend

No parabens No gluten No harmful sulfates Vegan PETA certified cruelty-free No parabens No gluten No harmful sulfates Vegan PETA certified cruelty-free No parabens No gluten No harmful sulfates Vegan PETA certified cruelty-free
Reduces brassiness by 24% Reduces brassiness by 24%

Reduces brassiness by
24%
after just one use*

*On average, in a third party lab setting on 10 tresses
after one use of Purple Shampoo alone.

purple shampoo before and after purple shampoo before and after

purple shampoo

purple shampoo purple shampoo

purple shampoo

Benefits - vegan cleanse brighten tone

A purple toning shampoo formulated with
pro-grade violet pigment and açaí extract,
to cleanse and brighten while toning brassy
yellow hues in blonde, grey and silver hair.

A purple toning shampoo formulated with
pro-grade violet pigment and açaí extract,
to cleanse and brighten while toning brassy
yellow hues in blonde, grey and silver hair.

A purple toning shampoo formulated
with pro-grade violet pigment and
açaí extract, to cleanse and brighten
while toning brassy yellow hues in
blonde, grey and silver hair.

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how it works how it works

how it works

1. Massage into wet hair,
    lather well and rinse.
2. Follow with Purple Mask.
3. Use as needed.

purple shampoo
purple shampoo

key ingredients

Helps cancel out yellow,
brassy tones

Helps cancel out yellow,
brassy tones

Easily absorbed by
hair, helps to hydrate
and nourish

Easily absorbed by
hair, helps to hydrate
and nourish

Helps add shine and
moisture to hair

Helps add shine and
moisture to hair

The purple superfruit
is rich in antioxidants
which help provide
extra moisture

The purple superfruit is rich
in antioxidants which help
provide extra moisture

only good stuff

brighten up,
tone up

purple shampoo